Same Mission, New Name, Different Look...

January 26, 2017

Have you heard?  Flow397 is now Wild Tribute!  Before we unpack the details behind our decision to change course from our roots in flow, let’s get one thing straight, regardless of new company name, tagline, and overall look, we remain the brand that loves our national parks and public lands as much you!  In fact, if it’s even possible, we can make the argument that we love them more, particularly if we’re speaking in terms of our financial commitment. Wild Tribute has raised the bar donating 4%, rather 3.97%, of the proceeds from every item it sells to organizations that ensure our nation’s most historic and wild places are supported for generations to come.  So naturally, you must be wondering, why?  

In November 2016, after several months of extensive deliberation, we announced our intent to re-brand with the goal of more clearly communicating our mission and values. The name Wild Tribute accurately captures our organization’s reverence for America’s national parks and public lands and our profound desire to give back to them.  Further, fully recognizing the parks are why we do what do, 4 the Parks emerged as a natural rally cry and tagline, thus altering our donation to 4% was a simple decision.  Pretty straightforward, right?

One last thing.  We did all of this in tandem with moving the company’s headquarters to our new beautiful home, Salt Lake City!  Now that our backyard - literally in every direction - is full of parks and public lands, we are more dedicated than ever to pay tribute to where legacy roams.  4 the Parks, for you and for all, together, we are making a difference.  Thank you for your continued support.  Please visit our new online store,, as well as our social platforms to take part in Wild Tribute’s new chapter!