Our Story

Our story started with a small spark of wonder -- a simple curiosity about the vast lands and historic treasures of America…fueled by a driving desire to explore, dream and discover. So, we took off.

Starting in the awe-inspiring Yosemite Valley, we then roamed the towering Redwoods of Northern California and trekked on to the Olympic peninsula where soaring eagles watched our steps. We woke to spine-tingling howls of the wolves in Yellowstone, found mystery at Mesa Verde...majesty in a Grand Canyon sunset, and experienced total liberation on Glacier’s Going-to-the-Sun Road.

That small spark ignited into a burning passion to do something meaningful, something that matters ‘4 the Parks’. Wild Tribute was born. Eager to do our part by harnessing the power of conscious business, we built a company in which giving is the priority. Why 4% you may ask? It’s simple. Our parks and public lands are why we do what we do. 4 the Parks naturally became our rally cry, followed by 4 the Forests and 4 the Oceans.

Business is the most powerful man-made force on the planet. It should not only create value for its shareholders, but also for the greater good of society and our planet as well. Choosing to donate 4% of our proceeds demonstrates our commitment to prioritize purpose beyond profits. That said, a conscious business is not without the conscious consumer. We’re defined by those who love our parks, forests, and oceans as much as we do. Together, we pay tribute to these wild and historic places. Together, we’re making a difference.

"Why not develop a business that tries to be both the best in the world and the best for the world."